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As marketing scientists, we pride ourselves on staying up to date with the latest in digital marketing and technology.

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By Brandon Matthews
Apr 20 5 min read

10 Marketing Automation Tools for Growing Your Business

What Is Marketing Automation?

Marketing automation is just what it sounds like: the process of setting up automated processes to...


By Brandon Matthews
Apr 7 5 min read

5 HubSpot Workflows to Organize Your Portal

Why Regular HubSpot Cleanups Are a Must for Your Business

HubSpot is one of the most powerful inbound marketing tools your team...


By Brandon Matthews
Mar 24 6 min read

The Definitive Guide to HubSpot Workflows

What Is a HubSpot Workflow?

HubSpot is powerful marketing software used by both B2B and B2C businesses to drive traffic, convert...


By Brandon Matthews
Mar 22 7 min read

5 B2B Re-engagement Emails to Win Back Subscribers

Don’t Undervalue Your Email Subscriber List

While it’s easy to get caught up in flashy, new marketing methods like TikTok or Rich...


By Brandon Matthews
Mar 2 7 min read

7 HubSpot Trends to Track in 2022

In the wake of the COVID-19 pandemic, the marketing industry experienced digital transformation, resulting in a need for...


By Brandon Matthews
Dec 8 6 min read

10 Myths About HubSpot Inbound Marketing

What is inbound marketing?

To enhance the success of your organization's marketing efforts, it’s important to understand your...


By Brandon Matthews
Aug 2 7 min read

7 Mistakes Businesses Make With HubSpot Workflows (and How to Avoid Them)

Automating core marketing, sales, and service business operations is one of the key reasons businesses invest in an automation...


By Disha Sharma
Jul 12 4 min read

5 Tips for a Successful HubSpot Onboarding Experience

From getting acclimated to the HubSpot platform and navigating the implementation process to assimilating it into your marketing...


By Brandon Matthews
May 18 5 min read

How to Set Up a HubSpot Abandoned Cart Campaign for Your Shopify Store

A HubSpot abandoned cart campaign for your Shopify store can help you recover about 10-15% of your "almost-lost" sales. Given...


By Brandon Matthews
May 18 5 min read

How to Set Up HubSpot Webinars (via Zoom)

It takes a fairly complex infrastructure to run successful HubSpot webinars via Zoom (despite the native "one-click" integration...


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